VISUAL IMPACT: KORNIT – Print21

By Wayne Robinson | 31 July 2024

Now represented by Ball & Doggett, and with Phillip Rennell as nationwide supervisor, DTG developer Kornit was at Visible Impression with a Kornit Avalanche HD on the stand.

On the Ball & Doggett stand: Philip Rennell and the Kornit Avalanche HD
On the Ball & Doggett stand: Phillip Rennell and the Kornit Avalanche HD

Rennell stated, “The good thing about this can be a one step course of, it eliminates additional work, it’s principally print the shirt, straight within the dryer, and it is prepared.

“The opposite key function to that is actually the best way the shirt feels, lots of people with direct to garment programs are saying it is just a little bit plasticky on the shirt, however Kornit DTG is retail high quality.”

Kornit DTG programs are excessive velocity, and a part of the enterprise driver is the on-shoring of labor that beforehand went offshore, due to the velocity of turnaround. Rennell stated, “For instance the massive runs, say Taylor Swift merchandise could have been printed abroad, however high up runs the place demand is exceeding expectations can all be achieved onshore because of Kornit, so it will possibly complement conventional manufacturing.”

Kornit additionally suits into the fashionable crucial for sustainability, Rennell stated, “Kornit, when it launched, was constructed round sustainability. Every thing was about decreasing the quantity of consumption, consumption of water, consumption of chemical substances, consumption of power. So it is a pigment ink water-based. Every thing is recirculated, so it is a very low consumption and low waste machine.”

Avalanche HD comes with six colors, both CMYKRG + White or in 4 colors, CMYK + White.  It is going to print on a number of material varieties, together with gentle and darkish clothes, and there’s no want for pretreatment fluids and warmth press. The Eco-friendly course of complies with strict business requirements, and its dual-bridge structure ensures most effectivity.